Product Licencing - Commercial partnership opportunities

By licencing Elgood’s market-leading business and commercial acumen games and simulations you can broaden your client base and grow your revenues.

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Increasingly businesses are turning to business games and simulations to create lasting behavioural change among their employees.

This is because people engage with simulations and games and like this collaborative, experimental and fun approach to learning.

Elgood Effective Learning was an early adopter of the concept of using gamification to effectively tackle business challenges and improve organisational performance. Today it is recognised as an authority and leading designer of games and simulations, and we know from existing partners there is an increasing demand in the training marketplace both in the UK and abroad that can be addressed using our tried and tested products.

9 Easy Steps

Licencing our products means you share the expertise without the investment.

This is what we did to design our business games and simulations that will work for your clients.

Do you have clients with a poor understanding of business and commercial acumen? Do they suffer from siloed working, information overload, clashes between organisational goals and what their workforce thinks is required of it or a combination of these?

By licencing our products for use in your training our expertise becomes your client’s solution.

For information on licencing our products - call us today on 0118 982 1115

Resales partnerships

By licencing business simulations and games from Elgood you are buying into an added value partnership. Elgood will:

Sectors that use our products

Over the last 50 years, a broad spectrum of organisations have used our business games and simulations to upskill their workforces and improve and assess employee capability:

Get in touch today to explore how our products can deliver great results for your clients.

Frequently Asked Questions

The term business simulation game covers a wide range of activities, anything from a card based face to face activity to an interactive online one. It is used to refer to business focused activities deigned to develop business acumen and management focused activities designed to improve the way in which an organisation is managed. Our thinking has evolved to define a business simulation game as:

“A device through which individuals learn about how businesses and organisations work, and which enables them to improve their performance within their organisation through the development of business and/or inter-personal skills.”

The device offers participants a safe environment in which they can make decisions, experience consequences and understand the relationship between the two. It usually focuses on a problem area in which a better outcome could be achieved if people know more or behaved differently.

Some examples of the different types of simulation game can be found in our Ultimate Guide to Building Business Games and Simulations that Work .

I will break this into two parts. The word game is used to describe activities in which some, or all, of these characteristics are prominent:

  • Human, or humanly controlled, opponents, whose actions have an effect, upon each other and upon the environment.
  • An emphasis on competitiveness and ‘winning’.
  • An emphasis on pleasure, humour and enjoyment.
  • A repetitive cycle of making decisions and encountering a result, allowing the hope of improvement and of ‘doing better next time’.

The addition of the word management indicates a focus on planning, management and control of any organisation or project in circumstances where profit is not the dominant measure of success.

Yes, we work with a number of Partner organisations who incorporate our products within their own branded courses and development activities. There is more information about working with us here.

If you think we could be the right partner for you then contact Christine here.

Elgood Effective Learning - for improved performance - call us today on 0118 982 1115

Products available to licence

Could these products help expand your business and fulfil your client’s needs? Embed any of these tried and tested products in your own programmes to help meet the needs of your clients.

You have a secure home market but need access to new markets to satisfy your expansion plans. There are three immediate possibilities each with different political and economic conditions. Will you be able to trade and/or manufacture in them? If you do will you be able to repatriate the profits
£250-1200 (excl VAT)
This book is a collaboration between over 22 game designers covering 5 countries. In the first part there are chapters looking at seven organisational challenges. The second part has 21 examples of how a business games have been used to tackle real life issues. The third part looks forward with
£15 (excl VAT)
You are a board member of a company and you have an obligation to your shareholders to maximise its share price. Can you formulate a successful financial strategy and a customer policy which is consistent with your corporate image?
£350-1300 (excl VAT)
For your business to succeed, you need to make money, but can you determine which market is the most profitable? What size factory will you need, and what type of product will you offer? Your sales and marketing policies need to correspond with your production decisions, and you will only
£350-1200 (excl VAT)

Insights

30 June 2023, Basingstoke, UK: Elgood, specialists in the design, facilitation and creation of business simulation games, announces today a strategic partnership with Romanian based Trend Consult, a consulting company focused on the design and delivery of development programs that build effective leadership teams and high-performance sales teams.
Using a Business Simulation Game at Newham to assess Commercial Awareness, identify areas for development and build competency.
“Commercial awareness could be summed up as an interest in business and an understanding of the wider environment in which an organisation operates: its customers, competitors and suppliers. “It might also encompass understanding of the economics of the business and understanding the business benefits and commercial realities from both the
As we face a period of unprecedented change for all organisations there is a real need for both commercial acumen and business acumen throughout the organisation.

Download our ULTIMATE guide to business games and simulations that really work

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