Product Licencing - Commercial partnership opportunities
By licencing Elgood’s market-leading business and commercial acumen games and simulations you can broaden your client base and grow your revenues.
Increasingly businesses are turning to business games and simulations to create lasting behavioural change among their employees.
This is because people engage with simulations and games and like this collaborative, experimental and fun approach to learning.
Elgood Effective Learning was an early adopter of the concept of using gamification to effectively tackle business challenges and improve organisational performance. Today it is recognised as an authority and leading designer of games and simulations, and we know from existing partners there is an increasing demand in the training marketplace both in the UK and abroad that can be addressed using our tried and tested products.
9 Easy Steps
Licencing our products means you share the expertise without the investment.
- We analysed the business challenges, agreed outcomes and considered any constraints
- We developed a prototype and determined the best game method to use and the experience level needed to deliver it
- We tested it on a target audience, gathered feedback and fine-tuned it so the game could be used time and time again.
Do you have clients with a poor understanding of business and commercial acumen? Do they suffer from siloed working, information overload, clashes between organisational goals and what their workforce thinks is required of it or a combination of these?
By licencing our products for use in your training our expertise becomes your client’s solution.
For information on licencing our products - call us today on 0118 982 1115
Resales partnerships
By licencing business simulations and games from Elgood you are buying into an added value partnership. Elgood will:
- Provide insights into the markets we serve to inform your choices
- Provide you with case studies to support our products
- Keep in regular contact about new developments and updates to existing products
- Provide training and support for any products you licence
- Use our experience working across multiple sectors so we can modify our products to suit your clients’ requirements
- Remain open, honest and transparent always
- Utilise your experiences to inform our future product development.
Sectors that use our products
Over the last 50 years, a broad spectrum of organisations have used our business games and simulations to upskill their workforces and improve and assess employee capability:
- Businesses -The provision of business simulations and management games to the corporate sector has been at the heart of what we do
- Public sector - Elgood has worked with transformation teams across the public sector to deliver the skills and knowledge required for change
- Academic and professional bodies – Organisations from this sector have embedded our products in their courses to better equip their students for the world of work.
Get in touch today to explore how our products can deliver great results for your clients.
Frequently Asked Questions
What is a business simulation game?
The term business simulation game covers a wide range of activities, anything from a card based face to face activity to an interactive online one. It is used to refer to business focused activities deigned to develop business acumen and management focused activities designed to improve the way in which an organisation is managed. Our thinking has evolved to define a business simulation game as:
“A device through which individuals learn about how businesses and organisations work, and which enables them to improve their performance within their organisation through the development of business and/or inter-personal skills.”
The device offers participants a safe environment in which they can make decisions, experience consequences and understand the relationship between the two. It usually focuses on a problem area in which a better outcome could be achieved if people know more or behaved differently.
Some examples of the different types of simulation game can be found in our Ultimate Guide to Building Business Games and Simulations that Work .
What is a management game?
I will break this into two parts. The word game is used to describe activities in which some, or all, of these characteristics are prominent:
- Human, or humanly controlled, opponents, whose actions have an effect, upon each other and upon the environment.
- An emphasis on competitiveness and ‘winning’.
- An emphasis on pleasure, humour and enjoyment.
- A repetitive cycle of making decisions and encountering a result, allowing the hope of improvement and of ‘doing better next time’.
The addition of the word management indicates a focus on planning, management and control of any organisation or project in circumstances where profit is not the dominant measure of success.
I run my own training courses can I use Elgood products to support the courses I offer my clients?
Yes, we work with a number of Partner organisations who incorporate our products within their own branded courses and development activities. There is more information about working with us here.
If you think we could be the right partner for you then contact Christine here.