About Elgood

50 years supporting organisations and individuals to develop through experiential learning. Still learning every day.

engagement-guaranteed

Experts in the design of management games and simulations to upskill your staff, open constructive dialogue and move the organisation forward by empowering each individual.

Our Company and Values

Elgood started in 1972,inspired by Chris Elgood who believed that incorporating games and simulations into mainstream learning and development activities would be fun and effective. Chris was a great believer in making learning fun.

Over the years Elgood has designed products for use in a wide range of industries and sectors.

Our expertise is our focus on experiential learning, our ability to help clients identify the core problem and create a simulation that encourages people to experience new things and see a situation from an alternative perspective.

Game Design

Elgood started designing and using management games and business simulations long before the word Gamification came into existence.

We were a major contributor to the Book Gamification for business which provides evidence and examples of how using games and simulations can help organisations and individuals develop and grow.

At Elgood we like to start with the problem and some good searching questions, so we really understand the issue that needs to be addressed and what people need to do differently.

We use the term ‘gamification with purpose’.

Our Team

Our team is passionate about development for our clients and for ourselves. We love applying our experience to new challenges and learning new things.

Every project starts with us listening to the challenge you face so we understand the problem and the wider context.

Throughout the project we see ourselves as part of your team working towards a common goal.

Insights

White papers

More and more businesses are turning to business games and simulations to...
In this white paper we explore three universal challenges every business faces...
The financial crisis prompted boardrooms to reevaluate their view of reputation and...
This White Paper discusses Ethics in Business Decision Making....
Organisational change is ubiquitous. According to the CIPD, “All organisations are in...

Elgood Effective Learning - for improved performance - call us today on 0118 982 1115

Our most popular products

Our portfolio includes a range of products. Focussed activities seeking to develop a specific capability which can be facilitated by your in-house training team or a competent manager along with more complex simulations developing a range of capabilities which can be run by you in-house or with support from our team.

The original Handbook of Management Games and Simulations written by Chris Elgood. A historical perspective with guidenace of what to use when.
£35 (excl VAT)
Identify people’s behavioural preferences and the ways they adapt at work. Build individual capability, shift mindsets and improve working relationships.
£150 (excl VAT)
Demand for your product exists, but have you got sufficient supplies? Can you keep production and marketing in balance, while keep costs under control?
£270 (excl VAT)
For your business to succeed, you need to make money, but can you determine which market is the most profitable and deliver what the customers values?
£350-1200 (excl VAT)